Pepper & Peach Holdings

Role

Founder & Owner / Operator

Date

April 2021 - Present

Platform

Amazon FBA (Fulfillment by Amazon)

Impact

• Founded and independently manage an Amazon FBA e-commerce brand, overseeing all end-to-end storefront operations and order workflows.
• Conduct comprehensive market and SEO research to identify high-potential niches, developing product lines for specialized home goods and toys.
• Lead international supplier negotiations and manage complex sourcing pipelines via Alibaba to secure competitive manufacturing margins.
• Develop robust branding strategies and optimize product listings to maximize marketplace visibility, conversion rates, and repeat customer business.